Sans Normal Kirud 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, headlines, subheads, editorial, modern, clean, dynamic, neutral, technical, clarity, modernization, motion, utility, oblique, geometric, monoline, open apertures, rounded.
A slanted, monoline sans with smooth, rounded curves and a largely geometric construction. Strokes stay even with minimal modulation, creating a crisp, consistent rhythm across capitals, lowercase, and figures. Counters are open and forms are relatively wide and clear, with straightforward terminals and compact joins that keep lettershapes tidy in running text. Numerals follow the same simple, streamlined logic, matching the overall forward-leaning texture.
Works well for user interfaces, product branding, and editorial headlines or subheads where a clear sans with an oblique stance can add momentum. It also suits short-to-medium passages when a modern, clean texture is preferred over a strictly upright tone.
The overall tone is modern and efficient, with a forward-leaning energy that reads as contemporary and pragmatic rather than expressive. It feels clean and understated, suitable for interfaces and editorial layouts where a subtle sense of motion is desirable without becoming decorative.
Likely designed to provide a contemporary, no-nonsense sans with a built-in sense of movement, combining geometric clarity with practical readability. The consistent stroke weight and open shapes suggest an emphasis on clean reproduction across common display and text contexts.
The slant is consistent and produces a noticeably directional text color, especially in mixed-case settings. Round letters maintain smooth, near-elliptical bowls, while diagonals (as in K, V, W, X) are sharp and clean, reinforcing a precise, engineered feel.