Sans Normal Meruj 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Etrusco Now' by Italiantype and 'Inovasi' and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, merchandise, sporty, energetic, punchy, playful, retro, impact, motion, attention, branding, display, oblique, rounded, soft corners, chunky, compact counters.
A heavy, oblique sans with broad, rounded shapes and compact internal counters. Strokes stay consistently thick, with softened corners and smooth, circular bowls that keep the texture dense and even. Many forms show a slightly sculpted, wedge-like carving at joins and terminals, creating a dynamic, forward-leaning rhythm while preserving solid, blocky silhouettes. Numerals are equally weighty and rounded, with the 0 and 8 notably closed and sturdy.
Best suited to large-scale display use such as headlines, posters, sports and event branding, and bold packaging where impact is the priority. It also works well for short promotional copy, stickers, merchandise, and logo-style wordmarks that benefit from a compact, high-energy typographic voice.
The overall tone is assertive and high-impact, with a forward motion that reads as fast and athletic. Its rounded construction keeps it approachable and slightly playful rather than severe, lending a retro headline flavor reminiscent of bold display lettering.
The design appears intended to deliver maximum visual punch with a sense of speed and friendliness. By combining very heavy, rounded forms with an oblique stance and sculpted joins, it aims to feel contemporary and athletic while remaining approachable for promotional and branding contexts.
At text sizes the tight counters and heavy weight create strong word shapes but can reduce clarity in dense paragraphs. The oblique slant and wide stance emphasize movement, while the rounded geometry keeps the color uniform across long lines.