Sans Normal Memus 4 is a very bold, wide, low contrast, italic, normal x-height font.
Keywords: posters, headlines, branding, packaging, sportswear, playful, dynamic, retro, bold, impact, energy, playfulness, attention, slanted, chunky, rounded, soft, bouncy.
A heavy, right-slanted sans with compact counters, rounded bowls, and wedge-like terminals that create a cut, poster-ready silhouette. Strokes are broadly even, with smooth curves tempered by occasional sharp joins and angled endings, giving letters a slightly faceted, energetic feel. Proportions lean broad, and the overall rhythm feels lively and irregular in a deliberate way, with forms that read as friendly rather than mechanical.
Best suited to display use such as posters, headlines, logos, packaging, and energetic branding where impact and motion are desirable. It can also work for short blurbs or callouts, but extended small-size text may feel dense due to the tight counters and strong slant.
The font conveys a punchy, upbeat tone with a throwback flavor—confident and attention-seeking without feeling harsh. Its slant and chunky, rounded shapes add motion and warmth, producing a comic-adjacent, sporty personality that feels fun and informal.
Likely designed as a high-impact display sans that blends rounded construction with angled cuts to suggest speed and exuberance. The goal appears to be strong readability at headline sizes while delivering a distinctive, playful voice for modern and retro-leaning graphics.
In text, the heavy weight and tight interior spaces make it most effective at larger sizes where the rounded counters and angled terminals stay clear. The italic stance is pronounced, and the numerals match the same chunky, cut-terminal styling for a cohesive display texture.