Sans Normal Hiraf 1 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Betm' and 'Betm Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: ui text, app design, branding, packaging, editorial, friendly, clean, modern, approachable, airy, legibility, approachability, modern utility, visual softness, rounded, soft terminals, geometric, open apertures, even rhythm.
A rounded sans with smooth, monoline strokes and generously curved corners throughout. Forms lean geometric, with circular bowls and consistent stroke endings that read as softly capped rather than sharply cut. Counters are open and clear, and the overall spacing feels even, producing a calm, steady texture in text. Numerals follow the same rounded construction, with simple, unobtrusive shapes that match the letterforms.
Works well for UI labels, product copy, and brand systems that need a clean sans with a softer edge. The open apertures and even rhythm support comfortable reading in short paragraphs, while the rounded construction also suits packaging, lifestyle branding, and friendly editorial display settings.
The font conveys a friendly, contemporary tone—clean and functional, but softened by rounded terminals and open shapes. It feels approachable and informal without turning playful, making it suitable for interfaces and communication where clarity and warmth are both desirable.
Likely designed to deliver a modern, highly legible sans-serif voice while reducing harshness through rounded geometry and consistent, monoline construction. The emphasis appears to be on clarity, visual smoothness, and a welcoming tone across both text and numerals.
Round letters (like O, Q, and C) are notably smooth and near-circular, while straight-sided forms (like E, F, and T) keep the same softened corner logic for consistency. The lowercase shows a single-storey a and g, reinforcing an accessible, everyday reading feel.