Sans Faceted Yipi 7 is a very bold, very wide, medium contrast, italic, normal x-height font.
Keywords: posters, headlines, sports branding, game titles, packaging, aggressive, sporty, industrial, retro, comic-book, high impact, speed, rugged display, attention grabbing, brand voice, angular, chiseled, blocky, slanted, faceted.
A heavy, forward-slanted display sans built from sharp, planar facets rather than smooth curves. Strokes are thick and compact with frequent angled cuts, creating a chiseled silhouette and a lively, jagged rhythm across words. Counters tend to be tight and geometric, with clipped corners and occasional notches that emphasize the constructed feel. The lowercase keeps a sturdy, upright structure with sturdy bowls and short-to-moderate extenders, while the numerals follow the same wedge-cut logic for consistent texture in mixed settings.
Best suited to short-form display applications where its angular construction can be appreciated: posters, headline systems, sports or action branding, game and entertainment titles, and bold packaging callouts. It can also work for punchy pull quotes or section headers, but is less ideal for extended reading due to its dense weight, slant, and tight counters.
The overall tone is forceful and energetic, with a punchy, action-oriented presence. Its faceted angles suggest speed, impact, and a rugged, engineered character, leaning toward high-intensity and competitive visual culture rather than refined neutrality.
The design appears intended to deliver maximum impact with a mechanical, faceted voice—replacing curves with hard planes to create a fast, aggressive texture. It prioritizes character and momentum over neutrality, aiming for strong recognition in title and branding contexts.
The strong slant and dense black mass make the typeface read best with generous tracking and adequate line spacing to prevent shapes from visually colliding. The angular cut-ins and tight apertures create a distinctive texture at large sizes, while small sizes may lose interior detail and appear more solid.