Sans Normal Olbub 17 is a bold, normal width, monoline, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, approachable, clean, approachability, impact, clarity, modernity, versatility, rounded, geometric, soft, compact, high-contrast apertures.
A heavy, rounded sans with smooth, continuous curves and largely uniform stroke thickness. Counters are open and generous, while terminals and joins lean toward softened, circular shaping rather than sharp cuts. Uppercase forms feel sturdy and compact, with broad bowls (B, D, P) and a near-circular O; diagonals (A, V, W, X) are straight and clean, balancing the overall roundness. Lowercase maintains a simple, contemporary construction with single-story a and g, a round i dot, and a short-armed t that stays compact in texture. Figures are similarly bold and rounded, with an especially circular 0 and substantial, legible shapes across 1–9.
Best suited to headlines and short copy where bold, rounded forms can carry personality and impact. It also fits branding and packaging that benefits from a modern, approachable voice, and it should hold up well in signage where clarity at a distance matters.
The overall tone is friendly and contemporary, with a confident presence that reads as welcoming rather than aggressive. Rounded detailing and open counters give it an approachable, conversational character while still feeling solid and reliable in display settings.
The font appears intended as a contemporary, rounded workhorse for prominent typography—combining geometric clarity with softened shapes to create a friendly, high-impact reading experience.
The design produces a dense, even color in text blocks, helped by wide bowls and relatively compact spacing. Curves dominate most forms, but straight stems and diagonals keep the rhythm stable and prevent the style from becoming overly playful.