Sans Normal Kebed 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Benton Sans' and 'Benton Sans Std' by Font Bureau; 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype; 'Interval Next' by Mostardesign; 'Belle Sans' by Park Street Studio; and 'Robusta' by Tilde (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, confident, modern, assertive, emphasis, impact, speed, modernity, headline voice, oblique, geometric, compact, rounded, high impact.
A heavy, oblique sans with smooth, rounded curves and sturdy straight strokes. The shapes lean forward consistently, with broad bowls and largely closed apertures that give a compact, high-ink footprint. Counters are clean and simple, and round letters stay fairly circular while diagonals and joins remain crisp and stable. Numerals and capitals read solid and uniform, emphasizing mass and momentum over fine detail.
Best suited to short, attention-grabbing text such as headlines, posters, brand marks, and packaging callouts where a compact, forward-leaning voice is desirable. It can also work for sports and event graphics, wayfinding-style emphasis, and bold UI highlights where impact matters more than long-form comfort.
The overall tone is energetic and forceful, with a forward-leaning stance that suggests speed and action. Its dense, simplified forms feel contemporary and no-nonsense, projecting confidence and urgency in display settings.
The design appears intended as a strong, modern oblique sans optimized for punchy display typography. Its rounded geometry and compact counters prioritize a cohesive, energetic silhouette that stays legible at large sizes and in high-contrast applications.
Terminals are mostly blunt and direct, and the oblique angle is strong enough to read as intentional rather than incidental. The rhythm is tight, with relatively limited interior space in letters like a, e, and s, which helps the font hold together as a dark, cohesive block in headlines.