Sans Normal Vibuk 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice, 'FS Elliot' and 'FS Elliot Paneuropean' by Fontsmith, 'Mute' by Indian Type Foundry, and 'Fagun' by The Northern Block (names referenced only for comparison).
Keywords: branding, posters, packaging, headlines, app ui, friendly, energetic, contemporary, approachable, sporty, friendly impact, modern utility, motion emphasis, soft geometry, rounded, soft terminals, oblique, compact, geometric.
A rounded sans with an oblique stance and sturdy, even strokes. Letterforms lean consistently to the right with smooth curves, softened corners, and closed counters that stay clear at display sizes. Proportions feel compact and slightly condensed in places, with simple, geometric construction and minimal stroke modulation. The numerals follow the same rounded, forward-leaning rhythm, keeping a cohesive texture across mixed-case and figures.
Works well for branding and marketing that needs a warm, energetic voice—such as retail, food and beverage, lifestyle packaging, or event posters. It also suits short-to-medium UI headings and callouts where clarity and friendliness are priorities, especially when mixed with numerals.
The overall tone is upbeat and friendly, with a forward-leaning momentum that reads as active and modern. The soft, rounded shaping reduces severity, making the voice approachable and informal while still feeling clean and organized.
Designed to deliver a modern, approachable sans with built-in movement and rounded geometry, balancing strong presence with soft, readable shapes. The goal appears to be a versatile display-to-text voice that feels contemporary, casual, and energetic without relying on decorative details.
The italics are built-in rather than a simple slant: several letters show deliberately drawn diagonals and joins that enhance the sense of motion. The lowercase has a casual, single-storey feel in key shapes, supporting an easy, conversational texture in paragraphs and headlines.