Sans Contrasted Supo 4 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, industrial, sporty, retro, assertive, playful, impact, display, attention, signage, rounded, blocky, bulky, geometric, high impact.
A heavy, block-built sans with broad proportions and softly squared geometry. Strokes are thick with subtle modulation that shows up most clearly where curves meet straights, giving counters and bowls a slightly sculpted feel rather than purely monoline. Terminals are generally blunt, and curves (C, G, O, S) are large and roomy, while joins and notches create a sturdy, engineered rhythm. The lowercase is compact and sturdy with a tall x-height; details like the single-storey a and g, short-armed r, and wide, open apertures keep forms simple and bold. Numerals are equally wide and weighty, built from the same squared curves and flat cuts for consistent texture in headlines.
Best used at display sizes where its mass and width can create strong presence—headlines, posters, signage, packaging, and bold brand marks. It can also work for short UI labels or badges where a compact, emphatic voice is needed, but dense paragraphs may feel heavy due to the strong typographic color.
The overall tone is loud, confident, and utilitarian, with a retro-commercial edge. Its chunky forms and softened corners feel friendly and approachable while still reading as tough and high-impact, making it well suited to attention-grabbing, energetic messaging.
The likely intention is a high-impact display sans that combines industrial sturdiness with softened geometry for approachability. It appears designed to deliver strong recognition in advertising-like settings, balancing big, simple silhouettes with just enough modulation and shaping to stay distinctive.
The design maintains a consistent, poster-like color on the page, with counters kept open enough to preserve legibility despite the heavy weight. Curved letters show the most character through their gently squared rounds and small interior cut-ins, which add a distinctive, slightly mechanical personality.