Sans Normal Perum 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype; 'Muller' by Fontfabric; and 'Houschka Alt Pro', 'Houschka Pro', and 'Houschka Rounded' by G-Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, bold, playful, approachable, modern, impact, friendliness, display clarity, modern simplicity, rounded, soft corners, chunky, compact joins, high impact.
A heavy, rounded sans with broad proportions and a compact, blocky build. Strokes are consistently thick with softened corners and generous curves, producing sturdy circular bowls and smooth, simple terminals. Counters are relatively small for the weight, and apertures tend to be tight, giving the face a dense, poster-ready texture. The lowercase keeps straightforward, single-storey forms (notably a and g), while key shapes like G and Q use clear, minimal cut-ins and a short, integrated tail.
This font is well-suited to headlines, large-scale typography, and short emphatic messaging where its mass and rounded shapes can carry personality. It works effectively for branding, packaging, and signage that want a friendly but forceful presence, and can serve as a supporting display companion alongside a more neutral text face.
The overall tone is warm and assertive, combining a friendly roundness with a confident, high-impact silhouette. It reads as contemporary and informal, leaning toward a playful, approachable voice rather than a strictly corporate one.
The design appears intended to deliver maximum impact with a soft, welcoming feel—using rounded geometry and thick strokes to stay readable and characterful at large sizes while maintaining a clean, modern sans structure.
At display sizes the strong geometry and rounded detailing are clear and cohesive, with even rhythm across lines. In longer text blocks the dense counters and tight apertures create a solid color that benefits from comfortable tracking and ample line spacing.