Sans Normal Perum 1 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Modica' and 'Technica' by Monotype, 'TT Hoves Pro' by TypeType, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, logo, packaging, signage, playful, friendly, chunky, retro, bubbly, approachability, impact, retro pop, brand voice, display clarity, rounded, soft, heavy, compact, quirky.
A heavy, rounded sans with softly squared corners and generous curvature throughout. Strokes are monoline and solid, with minimal modulation and broad, open counters where possible. The design leans on circular geometry for bowls and terminals, while keeping a sturdy, slightly condensed feel in places due to thick joins and tight internal space in letters like B, P, and R. Numerals follow the same chunky construction, with rounded shapes and strong, simplified forms built for high-impact display sizing.
Best suited to headlines and short-form display settings where thickness and rounded geometry can carry personality—posters, product packaging, storefront or wayfinding, and brand marks. It can also work for punchy subheads and callouts, especially when you want a compact, friendly voice with strong legibility at larger sizes.
The overall tone is upbeat and approachable, with a toy-like softness that reads as friendly rather than technical. Its bold presence and rounded rhythm evoke a retro, pop-signage sensibility while staying clean and modern enough for contemporary branding.
The letterforms appear designed to deliver maximum visual impact with a warm, rounded personality, prioritizing bold silhouettes and simplified interior shapes for quick recognition. The consistent soft-corner geometry suggests an intent to feel approachable and fun while remaining clean and highly readable in display contexts.
Curves and corners are consistently softened, giving the font a cohesive, molded look across uppercase, lowercase, and numerals. The lowercase appears particularly robust, with short ascenders/descenders relative to the x-height and simplified details that keep texture dense and energetic in paragraphs.