Sans Normal Kirin 12 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold; 'Area' by Blaze Type; 'Britanica' by Monotype; 'Jindo' by Nine Font; 'NeoGram' by The Northern Block; and 'Bornia', 'Buvera', and 'Conigen' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, modern, assertive, energetic, confident, impact, motion, clarity, display, oblique, geometric, compact, rounded, clean.
A heavy, oblique sans with broad proportions and smooth, geometric curves. Strokes are consistently thick with minimal contrast, producing a dense, high-impact color on the page. Terminals are clean and largely unmodulated, with rounded bowls and straightforward joins that keep forms crisp at display sizes. The overall rhythm is steady and legible, with a slightly compact feel inside counters that reinforces the strong, poster-like presence.
Best suited for headlines, signage, posters, and brand marks where a strong, fast-moving impression is desired. It can work effectively on packaging and promotional materials, and as an accent face for UI or editorial callouts when used at larger sizes with comfortable spacing.
The tone reads contemporary and forceful, with an energetic forward slant that suggests motion and urgency. Its bold, simplified shapes feel confident and utilitarian, leaning toward sporty and tech-forward branding rather than delicate or formal typography.
The design appears intended to deliver maximum impact with a clean, geometric voice—combining a forward-leaning stance with sturdy, simplified letterforms for attention-grabbing display typography.
The sample text shows the face holding together well in large blocks, maintaining clarity despite the strong weight and slant. Numerals and capitals share the same sturdy construction, helping headlines and short statements feel uniform and punchy.