Slab Square Ekbu 7 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, logos, playful, retro, friendly, chunky, bouncy, attention, nostalgia, approachability, display impact, rounded slabs, soft corners, bulbous, compact counters, poster-like.
A heavy, display-oriented slab serif with broad proportions and soft, rounded corners throughout. Strokes are consistently thick with minimal contrast, and the slab serifs read as blocky feet that often flare into bulb-like terminals. Curves are generously rounded, counters are relatively tight, and the overall construction favors simplified, sturdy shapes over fine detail. Spacing and rhythm feel roomy at larger sizes, with a slightly irregular, hand-hewn bounce across characters.
Best suited for short, prominent settings such as headlines, posters, product packaging, storefront-style signage, and logo wordmarks where its bold silhouette can carry. It can work for brief blurbs or pull quotes when set large with comfortable leading, but it is less appropriate for long-form reading at small sizes due to its heavy color and tight interior spaces.
The tone is upbeat and nostalgic, recalling mid-century signage and playful packaging typography. Its chunky slabs and rounded forms create a warm, approachable voice that feels more whimsical than formal, with a confident, attention-grabbing presence.
The design appears intended to deliver maximum impact with a friendly, retro-leaning slab serif voice—prioritizing strong silhouettes, soft corners, and a lively rhythm for display typography that feels approachable and fun.
In text, the dense weight and compact counters make it read best when given ample size and line spacing. The numerals match the letterforms’ stout, rounded-slab language, reinforcing a cohesive, poster-ready texture.