Sans Normal Asgow 2 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, body text, signage, branding, editorial, clean, neutral, modern, friendly, functional, versatility, legibility, modern utility, neutral branding, geometric, rounded, high contrast, open counters, even rhythm.
A clean sans with geometric construction and smooth, rounded curves. Strokes are even and straightforward, with minimal modulation and crisp terminals that keep the texture consistent across words. Uppercase forms are simple and balanced, while lowercase shows a single-storey a and g, open apertures, and generous counters that maintain clarity. Numerals follow the same restrained geometry, with round forms for 0/8/9 and plain, legible straight-stem figures.
This font suits interface copy, product and corporate communication, and general-purpose editorial layouts where a clean, predictable sans is needed. Its open counters and simple forms also make it a solid option for labels, wayfinding, and short headings that benefit from a calm, modern presence.
The overall tone is neutral and contemporary, leaning friendly due to its rounded bowls and open shapes. It reads as calm and pragmatic rather than expressive, making it feel approachable without calling attention to itself.
The design appears intended as a versatile, everyday sans that prioritizes clarity and consistency. Its geometric, rounded construction suggests a focus on modern usability across both display sizes and continuous reading.
Spacing and sidebearings appear comfortably set, producing an even, steady rhythm in running text. The design avoids quirky details, relying on consistent geometry and clear interior spaces for legibility.