Sans Normal Apdah 17 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Boston' by Latinotype and 'Clear Sans' by Positype (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, clean, modern, neutral, friendly, technical, clarity, versatility, neutral branding, system typography, readability, rounded terminals, open apertures, high legibility, geometric, crisp.
This typeface is a clean sans with predominantly geometric construction and smooth, even curves. Strokes are consistent and crisp, with rounded outer forms in letters like C, O, and Q balanced by straight-sided structure in E, F, H, and N. Apertures are generally open and counters are spacious, supporting clear rhythm in text. The lowercase shows a single-storey a and g, a compact, shoulder-led r, and a relatively simple, straight-stemmed t, giving the alphabet a straightforward, contemporary texture. Numerals are clean and evenly proportioned, with a clear distinction between round and straight figures and a simple, modern “1” with a base and top flag.
It performs well for interface typography, dashboards, and product copy where clarity at a range of sizes is important. The steady proportions and open counters also suit longer-form reading in editorial layouts, reports, and documentation, while the confident uppercase works for wayfinding, labels, and straightforward branding systems.
The overall tone is contemporary and matter-of-fact, with a friendly edge coming from the rounded curves and open interior spaces. It reads as neutral and dependable rather than expressive, lending a calm, utilitarian voice that fits both product-like and editorial contexts without calling attention to itself.
The design intention appears to be a versatile, contemporary sans optimized for clarity and consistency across both display and text settings. Its restrained detailing and geometric backbone suggest a focus on neutral communication, easy pairing with other fonts, and dependable performance in digital and print applications.
The uppercase has a steady, signage-like presence with broad, stable shapes and minimal idiosyncrasy, while the lowercase maintains clarity through open forms (notably e and s) and simple joins. Diagonal letters like K, V, W, X, and Y are cleanly drawn and consistent in angle, contributing to a tidy, engineered feel.