Sans Normal Amnuk 22 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Futura PT' by ParaType and 'Azur' by Wiescher Design (names referenced only for comparison).
Keywords: branding, headlines, ui text, signage, packaging, modern, friendly, clean, confident, approachable, clarity, modernity, approachability, versatility, brand friendliness, rounded, geometric, soft corners, open apertures, circular bowls.
A rounded geometric sans with sturdy, even stroke weight and smooth, circular bowls. Terminals are clean and largely straight-cut, with subtle softening that keeps the texture friendly rather than rigid. Counters are open and well-defined, and the lowercase shows a single-storey “a” with compact, simple construction. Overall spacing and rhythm feel steady and contemporary, producing a clear, uncluttered word shape in text.
Works well for branding and display where a clean, contemporary voice is needed, and remains readable enough for UI labels, product packaging, and wayfinding. The steady stroke and open forms help it hold up in medium-to-large sizes and in short to moderate text blocks.
The font reads as modern and approachable, pairing a confident presence with a calm, friendly tone. Its rounded geometry gives it an easygoing character that still feels professional and controlled, making it suitable for brands that want clarity without sharpness.
The design appears intended to deliver a versatile, contemporary sans with rounded geometric cues—prioritizing clarity, friendliness, and consistent texture across capitals, lowercase, and numerals.
Round letters like O/C/G lean strongly circular, while diagonals (A/V/W/X/Y) are crisp and stable, creating a balanced mix of softness and structure. Numerals are straightforward and highly legible, matching the same geometric logic as the letters.