Sans Normal Amnuk 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir', 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, neutral, confident, clean, friendly, clarity, impact, modern utility, versatility, geometric, rounded, sturdy, open, high impact.
A solid, geometric sans with broad circular bowls and crisp, straight terminals. Curves are smooth and generously rounded, while verticals and horizontals keep a steady, even color across words. Uppercase forms feel wide and stable (notably the round O/Q and open C/G), and lowercase shows a single-storey a and g with compact, functional joins. Counters and apertures are fairly open for the weight, helping letters separate cleanly in tight settings, and numerals follow the same robust, simple construction.
Well-suited to headlines, branding marks, posters, and signage where strong presence and quick recognition matter. It also works for UI labels and short bursts of text due to its clean shapes and open forms, though the heavy texture is most effective at display sizes.
The overall tone is contemporary and straightforward, with a friendly softness from the round geometry but enough mass to feel authoritative. It reads as practical and no-nonsense rather than decorative, lending a confident, modern voice to headings and UI-style typography.
The design appears intended to deliver a contemporary, geometric sans voice that stays highly legible while projecting strength. Its simplified constructions and rounded geometry suggest a focus on clarity and consistency for modern graphic and interface contexts.
Diagonal strokes (V, W, X, Y) are clean and assertive, and the punctuation-like details (dots, hooks, and tails) are simplified to match the geometric theme. The sample text shows strong line presence and consistent rhythm, producing a dense, poster-ready texture.