Sans Normal Ihdeg 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', and 'Dexa Pro' by Artegra and 'FM Bolyar Sans Pro' by The Fontmaker (names referenced only for comparison).
Keywords: branding, headlines, ui, packaging, signage, friendly, modern, playful, approachable, clean, soften modernism, approachability, clarity, versatility, brand friendliness, rounded, soft, geometric, monoline, open counters.
This typeface is a rounded, monoline sans with broad proportions and generously curved terminals. Strokes maintain an even thickness with soft corners throughout, producing smooth joins and a distinctly cushioned silhouette. Circular forms are close to true rounds, and counters stay open and legible; the lowercase uses simple, single-storey structures where applicable, reinforcing an uncomplicated rhythm. Overall spacing feels comfortable and the shapes read clearly at both display and text sizes, with a consistent, polished geometry.
It works well for branding and identity systems that benefit from a friendly, rounded sans voice, especially in logos, headlines, and short calls to action. The clear shapes and open counters also make it a strong choice for UI labels, product packaging, and wayfinding or signage where quick recognition matters. Its even stroke and smooth curves help maintain a steady, readable texture in paragraphs, particularly at larger text sizes.
The rounded construction and even color give it a friendly, contemporary tone that feels welcoming rather than technical. Its soft corners and airy forms add a subtle playfulness, making it suited to brands and interfaces that want to appear approachable and calm. The overall impression is modern and straightforward, with a mild “human” warmth despite the geometric basis.
The design appears intended to provide a modern rounded sans that balances geometric simplicity with a softer, more personable feel. It prioritizes clarity and consistency, offering a clean contemporary look while avoiding harsh angles through rounded terminals and smooth curves.
The sample text shows a stable line texture with no sharp spikes or high-contrast moments, helping it maintain clarity in longer passages. Rounded punctuation and curves keep the voice consistent across letters and numerals, while the wide stance lends a confident, easygoing presence.