Sans Normal Dagom 9 is a light, narrow, low contrast, upright, normal x-height font.
Keywords: posters, packaging, children’s, branding, social graphics, friendly, hand-drawn, playful, casual, approachable, human feel, casual display, approachability, informal branding, monolinear, soft corners, organic, bouncy, rounded.
A slim, monolinear sans with gently irregular outlines and softly rounded terminals. Strokes keep an even thickness while curves wobble slightly, creating a natural, hand-made rhythm. Counters are open and simple, with rounded bowls and modest apertures; diagonals and joins show small asymmetries that keep the texture lively. Numerals follow the same informal construction, with rounded forms and a relaxed, slightly uneven baseline feel in running text.
Well suited to display and short text in applications that benefit from a friendly, hand-drawn impression—posters, packaging, café or craft branding, and social graphics. It can also work for short captions or pull quotes where an approachable tone is more important than strict typographic formality.
The overall tone is warm and informal, like neat marker lettering rather than rigid geometric type. Its slight wobble and soft endings make it feel personable and low-pressure, lending a cheerful, everyday character to headlines and short passages.
Likely designed to simulate tidy hand lettering within a clean sans framework, combining straightforward forms with subtle irregularity to avoid a sterile, mechanical look. The intent appears to be an easygoing, human texture that stays legible while feeling personal.
Spacing appears a bit generous for a narrow design, which helps maintain clarity in text despite the irregular stroke edges. The shapes lean on simple, almost childlike construction—especially in round letters—creating a consistent, lightly quirky voice across caps, lowercase, and figures.