Sans Normal Rilup 2 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'ALS Direct' by Art. Lebedev Studio; 'FS Joey', 'FS Joey Paneuropean', and 'FS Truman' by Fontsmith; 'Nusara' by Locomotype; 'Tioga' by Monotype; 'Multi' by Type-Ø-Tones; and 'Fuse V.2' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, packaging, signage, editorial, friendly, modern, approachable, clean, playful, friendly modernity, high legibility, soft neutrality, brand versatility, rounded, soft corners, open apertures, even rhythm, low contrast.
A rounded sans with soft terminals and gently squared corners that keep the shapes friendly while staying crisp. Strokes are even and consistent, with compact curves and broad, open counters in letters like O, D, and e. The uppercase feels steady and geometric, while the lowercase introduces a slightly more informal rhythm through the single-storey a and g and the simple, straight-sided stems. Numerals are straightforward and highly legible, matching the same rounded, low-contrast construction.
Well-suited to interfaces, app and web typography, and product branding where a clean but welcoming voice is needed. It also works for signage and packaging that benefit from quick recognition and a soft, modern feel, and for editorial headlines and short paragraphs where clarity and a rounded tone are desired.
The overall tone is approachable and contemporary, with a mild playfulness created by rounded corners and simplified forms. It reads as friendly and neutral rather than technical or formal, making it easy to use without calling too much attention to itself.
The design appears intended to balance geometric cleanliness with human-friendly softness, using rounded corners and simple constructions to deliver dependable readability with a warmer, more casual voice.
Many joins and terminals resolve into rounded rectangles rather than perfect circles, giving the face a distinctive “softened UI” texture. Apertures in letters like c and s stay open, helping legibility at smaller sizes while preserving a smooth, consistent color in text.