Sans Normal Efbir 17 is a light, normal width, low contrast, italic, tall x-height font.
Keywords: ui text, editorial, brand voice, product copy, signage, modern, clean, friendly, casual, lively, clarity, modernization, approachability, reading comfort, rounded, open, airy, slanted, humanist.
A slanted sans with smooth, rounded construction and gently tapered stroke terminals. Curves are broadly elliptical and open, with generous counters and minimal contrast, giving the forms a light, airy color. The rhythm is calm and even, while the italics introduce a subtle forward motion; joins stay clean and understated rather than calligraphic. Uppercase proportions feel straightforward and geometric, and the lowercase keeps a large, readable core with simple shapes and unobtrusive details.
Works well for user interfaces, product copy, and editorial or marketing text where a modern italic voice is needed without losing clarity. The open shapes and restrained detailing make it suitable for medium-to-large sizes in headings, pull quotes, and short-to-medium reading blocks, and it can also serve effectively in signage or labels where a clean, friendly tone is desired.
The overall tone is contemporary and approachable, with a mild informality from the consistent slant. It feels friendly and neutral rather than technical, reading as polished but not stiff—well suited to brands or interfaces that want warmth without decoration.
Likely designed as a versatile italic sans that balances geometric roundness with everyday readability. The aim appears to be a smooth, contemporary texture that stays neutral and legible while adding motion and personality through a consistent slant.
Round characters (like C, O, Q, and 0) read especially smooth and open, and the numerals follow the same minimal, rounded logic for a cohesive text-and-UI palette. The italic angle is steady across letters and figures, maintaining a consistent forward-leaning texture in paragraphs.