Sans Normal Kemer 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Post Grotesk' by Monotype, 'Filson Pro' and 'Filson Soft' by Mostardesign, and 'Exalted' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, branding, sports identity, packaging, sporty, energetic, modern, confident, friendly, attention, momentum, impact, approachability, clarity, slanted, rounded, compact apertures, soft corners, high impact.
A heavy, forward-slanted sans with broad proportions and rounded, well-supported curves. Strokes are consistently thick with minimal contrast, producing a dense color and strong silhouette. Terminals are smoothly cut and slightly oblique, and many joins are softened, giving the letterforms a subtly aerodynamic feel. Counters tend to be compact and apertures relatively narrow, which boosts impact at display sizes while keeping the overall construction clean and geometric-leaning.
Best suited for headlines, poster typography, and brand marks that need a bold, kinetic voice. It performs well on packaging, promotional graphics, and sports or lifestyle identities where a compact, high-impact texture is an advantage. For longer text, it is likely most effective in short bursts—taglines, callouts, and subheads—where its dense weight and slanted rhythm enhance emphasis.
The overall tone is energetic and assertive, with a sporty, motion-driven character. Its rounded construction keeps it approachable rather than aggressive, balancing punch with friendliness. The italic slant adds urgency and momentum, making lines feel active and contemporary.
The design appears intended to deliver a fast, contemporary display sans that reads as strong and mobile without becoming harsh. By pairing thick, low-contrast strokes with rounded shaping and an italic angle, it aims for a blend of power and approachability suitable for commercial and promotional typography.
Figures are sturdy and highly legible with simple, blocky forms that match the letters’ weight and slant, helping mixed alphanumeric settings feel cohesive. The sample text shows strong emphasis and a tight, bold rhythm, which can visually dominate in longer passages but works well for attention-grabbing statements.