Sans Normal Itbat 7 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Dexa Pro' by Artegra, 'Vito' by Dots&Stripes Type, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, friendly, confident, playful, modern, chunky, impact, approachability, modernity, clarity, brand presence, rounded, soft corners, geometric, compact counters, heavy terminals.
A dense, heavy sans with broad proportions and rounded, geometric construction. Strokes are consistently thick with minimal contrast, and most joins and terminals are softened, producing a smooth, inflated silhouette. Counters are relatively compact, especially in letters like B, P, and R, which increases the overall color and impact. Curves are prominent and clean (notably in C, O, S), while diagonals in A, K, V, W, X, and Y feel sturdy and simplified. Numerals follow the same robust, rounded logic, with a bold, signage-like presence.
Best suited to headlines, posters, and large-scale communication where strong visual presence is needed. It can work well for brand wordmarks, packaging, and social graphics that benefit from a friendly but bold tone, and it remains readable in short blocks of display text.
The tone is upbeat and approachable while still feeling forceful and attention-grabbing. Its rounded geometry and heavy weight give it a friendly, contemporary voice suited to energetic messaging rather than subtlety.
The design appears intended as a contemporary, high-impact sans that combines geometric clarity with softened edges for approachability. Its proportions and dense letterforms prioritize visibility and punch in display settings.
Spacing appears tuned for headline use, with strong word shapes and a solid, even texture in paragraphs. The lowercase maintains a large presence and clear rhythm, and the overall design favors impact over delicate interior detail.