Sans Normal Limad 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'PF DIN Text' by Parachute, 'Belle Sans' by Park Street Studio, 'Otoiwo Grotesk' by Pepper Type, 'Air Superfamily' by Positype, 'Caldstone' by Typodermic, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, logos, sporty, dynamic, confident, punchy, retro, impact, speed, headline focus, brand presence, legibility support, slanted, rounded, compact, ink-trap-like, high-impact.
A heavy, right-slanted sans with compact proportions and strongly rounded contours. Strokes are thick and even, with tight counters and softened corners that keep the shapes cohesive at display sizes. Many joins and terminals show subtle notches and scooped cut-ins (ink-trap-like details) that help preserve interior space and clarify letterforms in dense, bold settings. The overall rhythm is energetic, with wide bowls and sturdy diagonals that read as solid blocks while still maintaining clear silhouettes.
Best suited to short, high-impact text such as headlines, sports and team branding, event posters, and bold promotional graphics. It can also work well on packaging or merchandising where large sizes and strong silhouettes are needed to stand out. In longer passages, its dense weight and tight counters will be most comfortable when set large with generous line spacing.
The font projects a fast, assertive tone—bold and energetic, with a sporty, action-oriented feel. Its slant and dense weight give it a sense of momentum and confidence, while the rounded shaping adds approachability. The result feels contemporary with a hint of retro headline attitude.
The design appears intended to deliver maximum impact with a sense of speed, using a strong slant, rounded geometry, and compact counters to create a dense, attention-grabbing texture. The small cut-ins at joins and terminals suggest an effort to keep forms open and legible under heavy weight, especially in energetic headline settings.
The uppercase is especially impactful and geometric, while the lowercase introduces more personality through fuller bowls and distinctive hooked or scooped details in letters like a, g, and y. Numerals are chunky and rounded, designed to match the same compact, high-impact texture as the letters. Spacing appears tuned for tight, display-oriented composition where the black shapes dominate the line.