Sans Normal Lamir 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Intervogue' and 'Intervogue Soft' by Miller Type Foundry and 'Prossimo' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, friendly, modern, assertive, create impact, convey motion, modern branding, bold emphasis, slanted, geometric, rounded, heavy, compact.
A heavy, slanted sans with rounded, geometric construction and broad, even strokes. The forms lean consistently forward, with smooth curves and blunt terminals that keep the texture dense and graphic. Counters are fairly open for the weight, and the overall rhythm is energetic, with a mix of wide round letters and tighter angular shapes creating a lively, slightly variable silhouette across words.
This font performs best in short to medium-length display settings where impact and speed are desirable, such as headlines, posters, and bold brand statements. It also suits sports and lifestyle branding, packaging callouts, and promotional graphics where a strong slanted sans can add momentum and emphasis.
The tone is bold and upbeat, with an athletic, contemporary feel. Its forward slant and compact, rounded shapes read as confident and in-motion, making it feel friendly but forceful rather than formal or delicate.
The design appears intended to deliver maximum punch and legibility at large sizes with a dynamic forward-leaning posture. Its rounded geometry and sturdy stroke weight suggest a focus on modern, approachable display typography that remains clear and consistent in high-contrast, attention-grabbing layouts.
Uppercase characters appear sturdy and compact, while lowercase shows simple, single-storey construction where applicable and a clean, utilitarian feel. Numerals match the same strong, rounded logic and hold up well in large, high-impact settings.