Slab Square Itmo 7 is a very bold, wide, high contrast, italic, normal x-height font.
Keywords: posters, headlines, logos, packaging, sports branding, retro, punchy, sporty, western, headline, impact, vintage display, motion, brand character, signage, bracketed, teardrop, swashy, compact counters, soft corners.
This typeface is a heavy, right-leaning serif with chunky slab-like terminals and pronounced contrast between thick stems and sharply tapered joins. Serifs are broad and mostly flat-ended, often with subtle bracketing and wedge-like transitions that create a carved, display-oriented rhythm. Curves show teardrop-like ink traps and angled cuts, while many lowercase forms include small swashes or hooked terminals (notably on letters like a, f, j, y). Proportions are generous and sturdy, with relatively compact counters and a strong baseline presence, making the overall silhouette dense and energetic.
Best suited to posters, headlines, and prominent titling where its bold slant and slabby serifs can do the heavy lifting. It also works well for logos, packaging, and sports or event branding that benefits from a vintage, high-impact display voice. For longer text, it’s likely most effective at larger sizes with ample line spacing.
The tone reads bold and theatrical, with a vintage flavor that recalls hand-painted signage and mid-century advertising. Its assertive slanted stance and sculpted details give it a confident, action-forward feel that can also hint at western or circus poster traditions depending on context.
The design appears intended as an attention-getting display serif that blends slab-like sturdiness with italic motion and decorative, cut-in details to produce a distinctive, vintage-inflected look.
In the sample text, the weight and contrast create strong word shapes, but the dense counters and decorative terminals can build texture quickly in longer lines. The numerals and capitals maintain the same sculpted, slabby vocabulary, supporting cohesive titling and short-form emphasis.