Sans Faceted Asvy 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Foundry Form Sans' by The Foundry and 'Indecise' by Tipo Pèpel (names referenced only for comparison).
Keywords: sports branding, headlines, posters, logos, packaging, athletic, industrial, arcade, assertive, retro, impact, strength, retro tech, geometric display, octagonal, beveled, blocky, angular, monolinear.
A heavy, block-built display face with faceted, chamfered corners that replace most curves with crisp planar cuts. Strokes read largely monolinear, with squared terminals and compact internal counters, giving letters a dense, high-impact silhouette. The uppercase set is wide-shouldered and geometric, while the lowercase echoes the same angular construction with simplified bowls and tight apertures; numerals continue the octagonal, cut-corner motif. Overall spacing and rhythm favor sturdy, poster-like forms where diagonals and clipped corners create a consistent, mechanical texture.
Well suited to large-scale applications such as athletic identities, team marks, event posters, and bold headlines where its faceted geometry can read clearly. It also fits packaging, signage, and merchandise graphics that benefit from a tough, industrial presence.
The tone is bold and confrontational, evoking sports branding, industrial labeling, and arcade-era display typography. Its sharp facets and compact counters communicate strength and urgency, with a distinctly retro-tech flavor.
The likely intention is a strong, geometric display font that channels cut-metal or stencil-like construction through consistent chamfered corners, delivering a compact, high-impact look for branding and titling.
The design leans on repeated chamfers to unify the alphabet, producing recognizable octagonal outer shapes on round letters and a rugged texture in running text. At smaller sizes the tight apertures and dense counters may visually fill in, while larger sizes emphasize the crisp, machined geometry.