Sans Normal Semom 3 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Rabon Grotesk' by 38-lineart and 'June Pro' by Schriftlabor (names referenced only for comparison).
Keywords: ui text, product design, wayfinding, editorial, presentations, clean, friendly, modern, neutral, pragmatic, everyday readability, modern utility, friendly neutrality, interface clarity, rounded, soft terminals, open counters, even rhythm, low contrast.
A clean sans with low contrast strokes and gently rounded corners throughout. Curves are smooth and circular, while straight stems stay steady and crisp, giving an even, calm texture in text. The lowercase shows single-storey forms (notably a and g) with open apertures and straightforward construction, and the numerals follow the same rounded, monoline logic for a cohesive set.
This font works well for UI labels, navigation, and product copy where a smooth, readable sans is needed. Its rounded geometry also fits signage and information design at medium sizes, while maintaining a calm, contemporary voice in editorial layouts and slide decks.
The overall tone feels approachable and contemporary, leaning more friendly than technical due to its softened terminals and round geometry. It reads as neutral and unobtrusive, suited to interfaces and everyday communication rather than overtly expressive branding.
The design appears intended as a versatile, modern sans that prioritizes clarity and consistency, using rounded geometry to soften the voice without sacrificing straightforward readability. It aims to be an all-purpose workhorse for digital and print settings where a neutral, friendly tone is desirable.
Capitals are simple and geometric with wide, open shapes (notably C, G, O, Q), while diagonals (K, V, W, X, Y) keep a clean, stable stance. The punctuation in the sample text appears balanced in size and weight, supporting legibility without drawing attention.