Sans Normal Higus 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Radiate Sans' by Studio Sun and 'Loew Next' and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: ui text, app design, signage, branding, packaging, clean, friendly, modern, approachable, neutral, legibility, neutral utility, approachable branding, modern clarity, ui friendliness, rounded, monoline, open apertures, soft corners, humanist.
A monoline sans with gently rounded corners and smooth, circular curves throughout. Capitals are simple and open, with a rounded-rectangle feel in letters like B, D, and P, and a soft, nearly circular O. Lowercase forms are straightforward and readable, using single-storey a and g, a short-shouldered r, and a plain, curved-tail y; terminals tend to end in softened cuts rather than sharp points. Figures follow the same rounded, even-stroke construction, with notably curved 2 and 3 and a soft, open 4.
This font suits interface typography, product and startup branding, wayfinding, and general-purpose print where a clean, friendly voice is desired. It performs well for short headlines and body copy in presentations, packaging copy, and web content thanks to its open forms and consistent stroke weight.
The overall tone is calm and contemporary, pairing a technical cleanliness with a warm, approachable softness. Its rounded construction keeps it friendly and non-authoritarian, suitable for brands that want clarity without austerity.
The design appears intended as a versatile, everyday sans that emphasizes legibility and a rounded, welcoming character. Its restrained geometry and softened terminals suggest a modern system-friendly workhorse meant to look contemporary across digital and print contexts.
Spacing and rhythm feel even and relaxed, and the design maintains consistent stroke endings across letters and numerals. Distinct, simple shapes for I/l/1 and the open counters in e, s, and a support quick recognition at text sizes.