Sans Normal Higov 2 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, headlines, editorial, friendly, modern, clean, approachable, neutral, readability, approachability, modern utility, brand friendliness, clarity, rounded, open counters, soft corners, generous spacing, smooth curves.
A rounded, geometric sans with smooth curves and lightly softened terminals. Strokes are even and steady, with minimal contrast and a calm, consistent rhythm across letters and figures. The proportions feel generous, with broad round forms (C, O, Q) and open apertures that keep interior spaces clear, while joins and diagonals (K, V, W, Y) stay crisp without becoming sharp. Numerals follow the same rounded construction, with simple, legible shapes and a straightforward, contemporary texture in text.
Well suited to interface and product typography where clarity and a friendly voice are needed, as well as brand identities that want a modern, approachable feel. The broad forms and open counters also work well for signage and short-to-medium editorial text, especially when a clean, rounded texture is desired.
The overall tone is friendly and contemporary, balancing neutrality with a soft, approachable warmth. Its rounded geometry reads as calm and inviting rather than technical or severe, making it feel easygoing and accessible in both headings and running text.
The design appears intended to deliver a modern, readable sans with a softened geometric character—combining clean construction with rounded details to create an inviting, versatile everyday typeface.
Curves appear carefully normalized across bowls and arcs, giving the font a cohesive, circular logic. The lowercase shows clear differentiation between similar forms (e.g., i/j with dots, open e, simple r), supporting readability while maintaining a smooth, modern aesthetic.