Sans Normal Nurim 4 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, bold, modern, chunky, attention grabbing, approachability, bold clarity, modern display, rounded, soft corners, geometric, monoline, compact counters.
A heavy, rounded sans with smooth, geometric construction and consistently thick strokes. Curves are built from broad circular forms, while joins and terminals are softened rather than sharply cut, giving the letters a pillowy, blocky silhouette. Counters are relatively tight and the inner shapes in letters and numerals (like 8 and 9) appear compact, boosting color and density. The lowercase is large and sturdy, with simple, single-storey forms and minimal modulation, creating an even, poster-like rhythm across lines of text.
Best suited for headlines, display typography, and branding where strong presence and quick readability are needed. It works well on packaging and signage, and can hold up in short paragraphs or callouts when generous line spacing is available, thanks to its dense, compact interior spaces.
The overall tone is upbeat and approachable, with a friendly softness that keeps the weight from feeling aggressive. Its chunky, rounded shapes read as contemporary and playful, lending a confident, attention-grabbing voice that still feels warm and accessible.
The design appears intended to deliver maximum impact with a friendly, rounded voice—prioritizing bold legibility and a cohesive geometric feel. It aims to be versatile for modern display use while maintaining a soft, approachable personality.
Round letters such as O, C, and G show a strongly circular logic, while diagonals (V, W, X, Y) are thick and stable, avoiding spiky tension. Numerals follow the same rounded, compact approach, producing a cohesive, high-impact texture in both headlines and short blocks.