Slab Contrasted Arju 10 is a very bold, very wide, high contrast, italic, tall x-height font visually similar to 'Lapoya' by Cuchi, qué tipo (names referenced only for comparison).
Keywords: posters, headlines, logotypes, packaging, signage, western, showcard, retro, playful, punchy, attention-grab, vintage flavor, poster display, signage feel, bracketed, flared, ink-trap, bouncy, chunky.
A heavy, right-leaning slab serif with pronounced wedge-like, bracketed slabs and deep horizontal notches that cut through many forms, creating a layered, cutout look. Letterforms are wide with compact counters and a tall lowercase, giving dense, blocky word shapes. Strokes show noticeable contrast and strong sculpting at joins, with flared terminals and occasional pointed beaks. Curves are slightly squashed and energetic, and the numerals follow the same chunky, display-oriented construction.
Best suited to large-scale display work such as posters, headlines, branding marks, and packaging where its notched slabs and strong silhouette can read as intentional detailing. It can also work for signage or event graphics that want a retro, showy voice, but is less appropriate for small text where the interior density and decorative cut-ins may soften clarity.
The overall tone is bold and theatrical, evoking vintage poster lettering and Western-influenced sign painting. Its carved-in detailing and jaunty slant add a lively, slightly mischievous character that feels attention-seeking and upbeat rather than restrained.
Designed to deliver maximum impact with a bold slab foundation, then differentiated through carved notches, flared serifs, and an italicized stance to create a distinctive, vintage display personality. The tall lowercase and wide set aim for strong line presence and compact, poster-like rhythm in words.
The repeated mid-stroke cut-ins create distinctive horizontal highlights that can visually “stripe” lines of text, increasing texture at larger sizes. The narrow apertures and tight interior spaces suggest it benefits from generous tracking and ample size when used for longer phrases.