Slab Contrasted Wipo 5 is a very bold, very wide, high contrast, upright, tall x-height font visually similar to 'Lapoya' by Cuchi, qué tipo (names referenced only for comparison).
Keywords: posters, headlines, signage, logotypes, packaging, western, circus, vintage, bold, playful, poster impact, decorative display, vintage evocation, thematic branding, tuscan, bracketed, inline notch, rounded joins, display.
A heavy, slab-serif display face with broad proportions and pronounced, bracketed slabs. The letterforms are built from chunky stems and swelling curves, with sharp notches and small triangular incisions that create an inline, cutaway effect through many strokes. Counters are compact and the horizontals read as thick, producing a dense, poster-like texture; the contrast comes through in the interplay between stout stems, broad slabs, and the carved interior breaks. Terminals are blunt and squared off, while curves (notably in C, G, O, S, and the numerals) are robust and rounded, giving the design a confident, blocky rhythm.
Best suited for short, high-impact settings such as posters, headlines, and signage where the carved detailing can read clearly. It can also work well for logotypes and packaging that want a vintage, Western, or carnival-inflected voice. For longer passages, it’s most effective in brief phrases or display blocks where density and decoration are part of the intended character.
The overall tone is showy and theatrical, recalling 19th‑century poster lettering, saloon signage, and circus playbills. The carved details add a crafted, ornamental flavor that feels festive and a bit mischievous rather than formal. Its strong silhouettes project confidence and spectacle, making it feel celebratory and attention-seeking.
The design appears intended to deliver maximum shelf and poster impact through broad forms, strong slabs, and decorative incisions that suggest engraved or cut wood type. Its proportions and consistent ornamentation prioritize recognizability and theme over neutrality, aiming to evoke historical display lettering traditions.
The distinctive internal cutaways are consistent across upper- and lowercase and become a key identifying feature at text sizes. The lowercase maintains substantial presence with a high x-height and sturdy bowls, so mixed-case settings remain visually loud. Numerals are similarly weighty and decorative, matching the same cut-and-slab motif.