Sans Normal Bolup 17 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Mazzard' by Pepper Type and 'Galano Grotesque', 'Neue Campton', and 'Neue Rational Standard' by René Bieder (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, clean, modern, neutral, friendly, straightforward, utility, clarity, versatility, modernity, legibility, geometric, open apertures, rounded corners, even rhythm, high legibility.
This is a clean sans with a geometric foundation and gently rounded drawing throughout. Strokes stay even and consistent, with smooth curves in C, O, and S and crisp, squared terminals on letters like E, F, and T. Counters are generous and apertures are open, helping forms like a, e, and s remain clear at smaller sizes. Uppercase shapes feel stable and broad, while lowercase maintains a simple, functional structure with a single-storey g and a compact, tidy tail on q; the numerals follow the same straightforward, evenly weighted construction.
It suits interface and product text where clarity and predictability matter, and it holds up well in longer reading settings thanks to its open counters and steady spacing. The broad, solid uppercase also makes it effective for headings, wayfinding, presentations, and understated brand systems that need a contemporary but non-stylized voice.
The overall tone is modern, neutral, and approachable. Its restrained shapes and even rhythm read as practical and trustworthy rather than expressive, giving it a familiar “system” clarity with a slightly friendly softness from the rounded curves.
The likely intent is a versatile, general-purpose sans that prioritizes legibility and consistency across display and text settings. Its geometry and restrained detailing suggest it was drawn to feel contemporary and dependable, with minimal stylistic noise and a smoothly readable paragraph color.
The design relies on simple geometry and clear joins, producing a calm texture in paragraphs. Round letters carry a smooth, continuous contour, while diagonals in V, W, and Y are clean and decisive, contributing to a crisp, contemporary feel.