Sans Normal Abbuy 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Articulo' by Gilar Studio, 'Equip' by Hoftype, and 'Kirshaw' by Kirk Font Studio (names referenced only for comparison).
Keywords: ui text, branding, editorial, presentations, signage, clean, modern, dynamic, approachable, neutral, readability, modernization, emphasis, versatility, slanted, monolinear, open apertures, rounded, crisp.
A slanted sans with monolinear strokes and smoothly rounded curves. Letterforms are built from clean geometric-ish shapes with open apertures and generous counters, producing a clear, airy rhythm in text. Terminals are mostly blunt and straightforward, with consistent stroke behavior across caps, lowercase, and figures; overall spacing feels even and uncluttered.
Works well for interface labels, navigation, and short-to-medium reading sizes where clarity and a clean texture matter. The slant gives emphasis that suits branding, marketing copy, and presentation typography, and it can also serve effectively for signage and headings that need a forward, contemporary feel.
The tone is modern and matter-of-fact, with the slant adding motion and a mildly informal energy. It reads as friendly and contemporary rather than technical, staying neutral enough for broad editorial and interface use while still feeling lively.
Designed to provide a versatile italicized voice within a sans system: clean, readable shapes with a consistent rhythm, aiming for contemporary neutrality while adding momentum through the slant.
Uppercase forms maintain simple, structured construction, while the lowercase introduces softer, more conversational shapes; together they create a balanced texture in paragraphs. Numerals follow the same rounded, open style, keeping color consistent when mixed with text.