Sans Normal Semem 7 is a regular weight, narrow, monoline, upright, short x-height font.
Keywords: ui text, editorial, signage, captions, branding, friendly, modern, casual, clean, approachable, versatility, readability, warm neutrality, space efficiency, simplicity, rounded terminals, soft corners, open apertures, airy spacing, light color.
A clean monoline sans with softly rounded stroke endings and gently squared curves that keep counters open and legible. Proportions are compact and slightly condensed, with relatively tall ascenders/descenders and a modest x-height that gives the lowercase a lighter, more vertical rhythm. Curves are smooth and consistent, while joins and corners are subtly softened rather than sharply geometric. Numerals and capitals share the same even stroke logic, producing a steady, uncluttered texture in text.
Works well for UI labels, captions, and short to medium editorial passages where a clean, soft-edged sans can stay readable without feeling sterile. Its compact proportions also suit space-conscious layouts such as navigation, packaging copy, and wayfinding, while still being simple enough for straightforward brand systems.
The overall tone feels friendly and contemporary, with a calm, approachable voice. The soft terminals and restrained geometry read as casual without becoming playful or quirky, making it suitable for everyday interface and editorial use where neutrality is preferred but warmth is welcome.
Likely intended as a versatile everyday sans that balances neutral clarity with subtle friendliness. The design emphasizes consistent stroke logic, open counters, and softened details to remain comfortable in continuous reading and adaptable across digital and print contexts.
Round letters like O, C, and G are drawn with slightly squarish rounding, which adds structure and helps maintain a crisp silhouette at small sizes. The ampersand and punctuation in the sample maintain the same smooth, minimal construction, reinforcing a consistent, low-friction reading experience.