Sans Normal Atbih 4 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, children’s, branding, friendly, playful, casual, warm, approachable, approachability, handmade feel, casual readability, brand warmth, rounded, soft, informal, humanist, hand-drawn.
A rounded, informal sans with softly tapered stroke terminals and subtle, hand-drawn irregularity. Curves are broad and open, with gently uneven widths and slightly wobbly verticals that give the letters a lively rhythm rather than rigid geometry. Counters remain clear and generally circular, while joins and diagonals feel lightly brushed, producing a smooth, low-friction texture in words and lines of text.
Works best in headlines, short paragraphs, and branded copy where an informal, welcoming voice is desired. It suits packaging, cafe/restaurant collateral, children’s or family-oriented materials, and event/promotional graphics that benefit from a casual, human tone.
The overall tone is friendly and conversational, with a lighthearted, handmade charm. Its mild irregularity and soft endings read as approachable and personable, suggesting everyday warmth rather than corporate neutrality.
The design intent appears to be a clean, readable sans infused with hand-rendered personality. It prioritizes friendliness and visual charm through rounded forms, softened terminals, and subtle irregularities while keeping counters and letterforms open enough for comfortable reading.
Spacing appears comfortably generous, helping maintain clarity despite the organic stroke behavior. The numerals and capitals keep the same soft, rounded logic, supporting cohesive display settings where character is more important than strict uniformity.