Sans Normal Atbih 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, packaging, posters, branding, signage, friendly, casual, modern, approachable, lively, approachability, everyday clarity, human warmth, modern utility, rounded, soft, humanist, open, informal.
A clean sans serif with softly rounded forms and subtly irregular, humanist detailing. Curves are generous and open, with terminals that often end in slight angles or gentle shears, giving the outlines a hand-tuned feel rather than a rigid geometric construction. Strokes remain even and smooth, and proportions are moderately compact with clear counters and straightforward letterfit. Uppercase shapes read crisp and simple, while lowercase and numerals show a slightly more playful rhythm through mild asymmetry and varied curve tension.
Well-suited to interface copy, labels, and general-purpose communication where a friendly voice is desired. It can work effectively in short headlines and display-sized applications thanks to its lively terminals and open shapes, while remaining clear enough for everyday reading in captions, instructions, and signage.
The overall tone is friendly and contemporary, with a casual, slightly quirky warmth that avoids feeling overly mechanical. Its restrained personality feels approachable and conversational, adding liveliness without becoming decorative or novelty-driven.
The design appears intended as a versatile, modern sans with a human touch—balancing clarity with a subtly playful texture. Its softened geometry and slightly irregular finishing suggest a goal of making neutral typography feel warmer and more personable.
Round letters like O, Q, and 0 are notably soft and open, and the diagonal-heavy characters (K, V, W, X) feel energetic due to the gently angled terminals. The numeral set appears clear and everyday in character, matching the informal, humanist cadence seen in the lowercase.