Sans Normal Ekras 7 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, packaging, posters, headlines, modern, airy, elegant, calm, contemporary voice, refined readability, soft geometry, forward motion, monolinear, oblique, clean, open, rounded.
A slanted, clean sans with softly rounded geometry and smooth, continuous curves. Strokes appear consistently thin with gentle modulation, producing an even, refined texture in lines of text. Terminals are mostly clean and unembellished, and counters stay open, helping the forms feel spacious. The lowercase shows straightforward, single‑storey constructions (notably the a and g), while caps are simple and geometric with restrained detailing. Numerals follow the same lean and light rhythm, with clear shapes and minimal ornament.
Well suited for editorial typography, fashion or lifestyle branding, and other contexts where a light, slanted voice should feel modern and premium. It performs especially well in headlines, pull quotes, and short to medium passages where its open shapes and consistent stroke texture can maintain clarity.
The overall tone is contemporary and understated, with an airy elegance that reads as polished rather than loud. The italic stance adds forward motion and a slightly expressive, editorial feel while remaining composed and legible.
The design appears intended as a contemporary italic sans that balances geometric simplicity with a soft, rounded friendliness. Its goal seems to be delivering a refined, forward-leaning tone for modern communication while keeping letterforms clean and highly readable.
In paragraph setting the spacing and oblique angle create a lively cadence without turning calligraphic; round letters keep a soft friendliness, while straighter forms (E, F, T, L) preserve a crisp, rational backbone. The mix of wide rounds and narrower diagonals gives the text a subtly varied rhythm.