Sans Normal Bidag 17 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad Arabic' by Adobe, 'Impara' by Hoftype, and 'MVB Solitaire Pro' by MVB (names referenced only for comparison).
Keywords: ui text, signage, headlines, branding, posters, modern, friendly, confident, clean, utilitarian, clarity, versatility, approachability, modernity, rounded, open counters, generous spacing, sturdy, high legibility.
A sturdy sans with broadly rounded forms, open counters, and an even, low-contrast stroke that keeps color consistent across lines. Curves are smooth and full, with softened joins and terminals that feel clean rather than sharp. Proportions are slightly wide and roomy, giving capitals a stable footprint and keeping lowercase shapes clear at text sizes. Figures follow the same robust construction, reading clearly with simple, uncomplicated outlines.
This face works well for interface copy and product text where clarity and consistent weight are important. Its robust shapes also suit signage and wayfinding, and it scales effectively into bold headlines for posters, packaging, and straightforward brand systems.
The overall tone is modern and approachable, with a confident, no-nonsense presence. Its rounded geometry and generous apertures add friendliness while maintaining a pragmatic, editorial feel suitable for everyday reading.
The design appears intended to deliver a contemporary, highly legible sans that stays friendly without becoming decorative. Its emphasis on open shapes, smooth curves, and consistent stroke aims for reliable performance across both display and text contexts.
The rhythm is steady and uncluttered, with strong silhouette clarity and minimal visual fuss. Round letters (like O/C/G) feel especially prominent, reinforcing the font’s geometric, contemporary character in both headings and short passages.