Sans Normal Arras 12 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Plau Redonda' by Plau (names referenced only for comparison).
Keywords: ui text, web content, signage, presentations, branding, clean, neutral, modern, friendly, functional, readability, versatility, clarity, modernity, approachability, open apertures, round terminals, geometric, even color, generous spacing.
A clean sans with a gently geometric skeleton and softly rounded curves. Strokes maintain an even, low-contrast thickness, producing a steady texture in text. Uppercase forms are broad and open, with circular bowls (C, O, Q) and straightforward, unembellished construction; diagonals (V, W, X, Y) are crisp without sharp detailing. Lowercase is simple and readable, featuring a single-storey “a” and “g,” round dots on i/j, and open, airy counters throughout. Numerals are clear and contemporary, with smooth curves and consistent stroke endings.
This font is well-suited to interface and web typography where clean shapes and open counters support fast scanning. Its broad capitals and smooth numerals also work well for signage, slides, dashboards, and general-purpose branding systems that need a contemporary, unobtrusive voice.
The overall tone is neutral and modern, leaning friendly due to its rounded curves and open shapes. It feels practical and calm rather than expressive, suited to straightforward communication and contemporary interfaces.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and neutrality. Its rounded geometry and simplified lowercase forms suggest an emphasis on readability and a modern, approachable presence across digital and print contexts.
Spacing appears generous, helping maintain clarity at larger sizes and in mixed-case settings. The rounded forms stay consistent across letters and figures, giving the font a cohesive, balanced rhythm.