Sans Normal Bolup 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Frink Rio' by Brenners Template, 'Midnight Sans' by Colophon Foundry, and 'Aether' by Sryga (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, neutral, clean, friendly, clarity, versatility, modernity, legibility, geometric, rounded, crisp, open.
A clean sans with predominantly geometric construction and smooth, circular curves. Strokes are even and consistent, with rounded bowls and clear, open counters that keep forms legible at text sizes. Terminals are mostly straight and crisp, while joins remain tidy and controlled; the overall rhythm is steady and contemporary. Numerals follow the same straightforward logic, with simple, readable shapes and minimal ornamentation.
Well suited to interface typography, product and brand communications, and general-purpose editorial layouts where clarity and a consistent texture matter. It should also perform comfortably in signage and display settings that benefit from clean, open letterforms.
The tone is modern and neutral, projecting clarity and approachability rather than personality-driven styling. Its rounded forms and unforced proportions give it a calm, friendly presence suitable for everyday UI and editorial use.
The design appears intended as a versatile, contemporary workhorse sans: geometric-leaning but moderated for comfortable reading, with an emphasis on straightforward shapes, even color, and broad day-to-day usability.
Capitals feel balanced and restrained, while lowercase shapes maintain a simple, functional silhouette with recognizable forms (single-storey-style a and g) that read quickly. The punctuation and symbols shown integrate smoothly, keeping the overall texture even in longer paragraphs.