Sans Normal Asrah 13 is a regular weight, normal width, low contrast, upright, short x-height font visually similar to 'Acre' by Jonathan Ball (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, branding, clean, modern, friendly, neutral, technical, versatility, clarity, modernization, neutral branding, systematic design, geometric, rounded, open counters, high legibility, even rhythm.
A clean, geometric sans with round, constructed curves and largely monolinear strokes. The capitals are straightforward and stable, with broad circular forms in C, O, and G and crisp joins in diagonals like A, V, W, and Y. Lowercase shapes are simple and readable, showing open apertures and uncomplicated terminals; the overall rhythm is even and the letterforms feel carefully aligned to a consistent set of proportions. Numerals follow the same smooth, modern construction, with clear differentiation and restrained detailing.
It works well for UI labels, product copy, and general-purpose body text where consistent rhythm and clear shapes matter. The clean construction also suits wayfinding and signage, and it can support modern branding systems that need a neutral sans that stays legible across sizes.
The font reads as modern and approachable, balancing a neutral, utilitarian tone with a gentle softness from its rounded geometry. It feels calm and dependable rather than expressive, making it suitable for interfaces and contemporary branding where clarity is the priority.
The design intent appears focused on a versatile, contemporary sans that prioritizes clarity and consistency through geometric construction. It aims to be broadly usable across digital and print contexts without strong stylistic bias.
Round letters appear close to circular, while straighter forms keep edges crisp, giving a subtle engineered character. Spacing in the sample text looks comfortable and consistent, supporting multi-line reading without calling attention to itself.