Sans Normal Onbem 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe and 'Akhbar', 'Arial', 'Arial Arabic', 'Arial Nova', 'Arial Windows compatible', and 'Classic Grotesque' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, confident, clean, utilitarian, clarity, impact, modern branding, simplicity, versatility, geometric, rounded, open counters, high legibility, solid.
A heavy, geometric sans with smooth, rounded curves and largely uniform stroke weight. The letterforms favor clear, open counters and broad interior spaces, with circular/elliptical construction in C, O, and G and straight-sided structure in E, F, H, and N. Terminals are crisp and mostly square-cut, creating a sturdy, no-nonsense rhythm, while joins remain clean and uncluttered. In text, the spacing and proportions read even and stable, with numerals that match the overall mass and simplicity of the alphabet.
Well-suited to headlines, brand marks, and display typography where a strong, clean silhouette is needed. It also works effectively for signage and packaging thanks to its open shapes and steady rhythm, and can serve as a sturdy UI or layout accent when used in short text runs.
The overall tone is modern and approachable, pairing a friendly roundness with a confident, high-impact presence. It feels straightforward and practical rather than decorative, lending itself to clear, direct communication.
The design appears intended to deliver a contemporary geometric voice with strong presence and dependable clarity. Its simplified constructions and consistent stroke behavior suggest a focus on versatility for modern graphic design and identity work.
Distinctive cues include a single-storey “a,” a single-storey “g” with a simple ear, and a “Q” with a short diagonal tail; these choices reinforce the geometric, contemporary character. The forms maintain consistent visual weight across curves and straight strokes, helping the font hold up well at larger sizes and in short blocks of copy.