Sans Normal Dogaj 11 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, headlines, signage, editorial, clean, modern, friendly, neutral, minimal, clarity, versatility, modernity, approachability, open, rounded, geometric, crisp, airy.
A clean sans with open counters, round bowls, and a lightly geometric construction. Strokes are consistently thin and even, with smooth curves and straight-sided verticals that give the design a crisp, uncluttered rhythm. Terminals are largely plain and unmodulated, while circular forms like O/C/G read close to true rounds; the lowercase shows a single-storey a and g, a compact, hooky j, and a flat-topped t with a simple crossbar. Numerals are straightforward and legible, with ample whitespace and restrained detailing.
Works well for user interfaces, product branding, and general-purpose headings where a clean, modern voice is needed. Its open shapes and restrained forms also suit short editorial passages, navigation systems, and environmental or wayfinding applications where clarity at a glance matters.
The overall tone is neutral and contemporary, leaning approachable rather than technical. Its airy color and rounded forms feel calm and polite, suited to interfaces and branded systems that want clarity without sharp aggressiveness.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and a smooth reading rhythm. It balances geometric roundness with simple, functional letterforms to stay neutral across a wide range of contexts.
The uppercase has a slightly architectural feel through simple joins and clean diagonals, while the lowercase carries a more human, readable cadence in running text. Curves and joins remain consistent across the set, producing an even texture at display sizes.