Sans Normal Asmoh 18 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Bluteau Arabic Sans' by DSType, 'Quire Sans' by Monotype, and 'Mato Sans' by Picador (names referenced only for comparison).
Keywords: ui text, product design, signage, editorial, presentations, clean, modern, neutral, friendly, technical, clarity, versatility, neutrality, modern utility, systematic design, rounded, geometric, open apertures, even rhythm, crisp terminals.
A clean sans with rounded, geometric construction and smooth curves paired with straight, simplified joins. Stroke weight appears even throughout, with crisp, mostly squared terminals and consistent spacing that yields an orderly, predictable rhythm in text. Uppercase forms are straightforward and fairly wide in their round letters, while lowercase shows a compact, highly legible build with open counters and simple, single‑storey forms where expected. Numerals follow the same restrained geometry, reading clearly at both the large grid size and in paragraph setting.
Well suited for interface copy, product and brand systems that need a neutral sans, and informational design where clarity matters. Its consistent texture and open forms also make it a solid choice for editorial layouts, documentation, and presentation graphics where readability at varied sizes is important.
The overall tone is modern and neutral, with a mildly friendly feel coming from the rounded bowls and softened geometry. It reads as practical and no-nonsense rather than expressive, making it feel at home in contemporary UI and informational contexts.
The design appears intended as a dependable, general-purpose sans that prioritizes clarity and consistency. Its geometric roundness and restrained detailing suggest an aim for broad usability across digital and print applications without calling attention to itself.
The sample text shows stable color on the page with minimal sparkle, and the punctuation and dots appear clean and round, supporting clarity in continuous reading. Curves and straight strokes transition smoothly, reinforcing a controlled, engineered aesthetic.