Sans Normal Asbaw 18 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'FF Infra' by FontFont and 'Noah' by Fontfabric (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, neutral, modern, clean, friendly, functional, versatility, legibility, modernity, approachability, clarity, geometric, open apertures, rounded terminals, high legibility, balanced.
A clean sans with largely geometric construction and smooth, circular curves paired with straight, even strokes. Terminals read softly rounded rather than sharp, giving a gentle finish on forms like C, S, and the lowercases. Counters are open and generous, and spacing appears even, producing a steady rhythm in both the alphabet grid and paragraph text. Uppercase proportions feel straightforward and contemporary, while the lowercase maintains clear differentiation between similar shapes (notably the single-storey a and g).
This font is well suited to interface and product text where clarity and even texture are important. Its open forms and clean geometry also work well for brand systems, wayfinding, and general editorial settings, scaling comfortably from short labels to longer paragraphs.
The overall tone is neutral and modern with a friendly, approachable softness. It reads as practical and unobtrusive, suited to communication-first design rather than overt personality or display drama.
The design appears intended as a versatile, contemporary sans that prioritizes legibility and a calm, consistent texture. Its geometric influence and softened terminals suggest an aim to feel modern and approachable while remaining broadly functional across many contexts.
The numerals are simple and highly readable, with a round 0 and clean, uncomplicated 1–9 shapes that match the font’s geometric logic. Diagonals (V, W, X, Y) are crisp and consistent, and the forms avoid decorative quirks, reinforcing a dependable, contemporary character.