Sans Normal Kudum 2 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, modern, confident, energetic, impact, motion, clarity, modernity, oblique, rounded, geometric, clean, compact.
This typeface is a heavy, oblique sans with rounded, geometric construction and smooth, continuous curves. Strokes are broadly even with minimal contrast, and terminals are clean and largely unmodulated, giving forms a solid, streamlined feel. Counters are fairly open for the weight, while overall letterforms read compact and forward-leaning, with a consistent slant across capitals, lowercase, and figures. The numerals are sturdy and clear, matching the same rounded geometry and dense color.
It works best for display settings where impact and momentum are desirable: headlines, hero copy, posters, and bold brand statements. The dense, even color also suits packaging and promotional graphics, especially in contexts that benefit from a sporty or high-energy tone.
The overall tone is fast and assertive, with a contemporary, performance-oriented attitude. Its strong weight and persistent slant add urgency and motion, creating a confident voice that feels sporty and promotional rather than quiet or bookish.
The design appears intended to deliver a modern, high-impact italic sans that stays clean and geometric while projecting speed and confidence. The consistent slant and rounded forms suggest a focus on contemporary branding and attention-grabbing display typography.
Round characters (like C, G, O, and 0) emphasize circular geometry, while diagonals (A, K, V, W, X, Y) reinforce the forward drive of the slant. The lowercase maintains a straightforward, single-storey, geometric impression, keeping the texture uniform and punchy in continuous text.