Sans Normal Kerad 18 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'DX Rigraf' by Dirtyline Studio; 'Clear Sans Screen' and 'Clear Sans Text' by Positype; and 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: branding, headlines, posters, sportswear, packaging, sporty, modern, energetic, confident, clean, impact, modernize, add motion, display clarity, brand voice, slanted, geometric, rounded, crisp, sturdy.
A slanted sans with sturdy, rounded construction and smooth, low‑contrast strokes. Curves are broadly circular and open, while terminals are clean and largely unadorned, giving the shapes a crisp, contemporary finish. The forms feel slightly compressed in places with a steady rhythm and consistent stroke behavior, and the overall texture stays even in both uppercase and lowercase with clear, straightforward counters.
Well suited to branding and headline settings where a strong, modern voice is needed, such as posters, packaging, and product identities. The consistent, rounded forms and slanted stance also fit active and sports-oriented applications, as well as short bursts of UI or display text where clarity and momentum are desirable.
The tone is energetic and forward-leaning, with a confident, contemporary feel that reads as active and purposeful. Its smooth geometry and strong presence suggest a sporty, no-nonsense voice rather than a delicate or formal one.
The design appears intended to deliver a contemporary, geometric sans with a forward-leaning stance that emphasizes motion and impact while keeping letterforms clean and highly legible.
Uppercase letters present as clean and structural, while the lowercase keeps simple, familiar silhouettes that maintain legibility at a glance. Numerals appear sturdy and clear, matching the same rounded, geometric logic as the letters.