Sans Normal Konif 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ardena' by Fincker Font Cuisine; 'FS Elliot', 'FS Elliot Paneuropean', and 'FS Hackney' by Fontsmith; 'Riveta' by JCFonts; and 'Clear Sans Screen' and 'Clear Sans Text' by Positype (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, dynamic, sporty, modern, confident, energetic, emphasis, impact, speed, modernity, clarity, oblique, rounded, clean, compact, punchy.
This typeface is a heavy, oblique sans with smooth, rounded curve work and largely uniform stroke thickness. Letterforms lean consistently forward, with compact apertures and sturdy joins that keep counters clear at display sizes. Uppercase shapes are simplified and geometric-leaning, while the lowercase maintains a straightforward, single-storey construction where applicable, producing a cohesive, contemporary rhythm. Numerals match the letters in weight and slant, with broad curves and firm terminals that read as solid and assertive.
Best suited for headlines, short subheads, logos, and brand marks where a strong, dynamic voice is needed. It also works well for posters, packaging, and sports or lifestyle communications, and can support short UI callouts or labels when used with adequate size and spacing.
The overall tone is energetic and forward-moving, projecting confidence and speed. Its strong weight and slanted stance give it a sporty, promotional feel, while the clean construction keeps it modern rather than decorative.
The design appears intended to deliver a modern, high-impact italic sans that communicates motion and emphasis without relying on contrast or ornament. It prioritizes bold presence and quick recognition in display-led contexts.
The design favors rounded bowls and softened corners over sharp, calligraphic detailing, which helps maintain a consistent texture across words. Spacing appears tuned for impactful setting, with a dense color that can feel compact in longer lines.